There is no doubt that Internet big data has become the hottest topic nowadays, and with the development speed of the domestic Internet over the past few years, while we feel that China's innovation is going to the world, the world also takes us as the core market. Therefore, we are also leading the global technological trend. For example, the application of Internet big data, because of the rapid development of the Internet, because of the rapid popularization of mobile Internet, the data that smart terminals can collect has become a decisive weapon in today's commercial market, and big data innovation is mainly based on the innovation of business models. The background of its success has huge Internet dividends, which is inevitable for the rapid development of mobile Internet. This is why BlackBerry, once a leader in the mobile phone field, is transforming the enterprise market and innovating today.
 
Transforming for a better future
 
In this regard, Ding Hai, senior director of BlackBerry North Asia, also believes that since the BlackBerry started the strategic route adjustment at the end of 2013, until September 2016, when it announced that it would authorize the smartphone business to a third party, the company has gradually realized the strategic transformation from hardware to software. One of the most important is that John Chen took charge of the BlackBerry company, quickly bringing the former smartphone giant back on track and achieving stable and sustained growth. "At present, BlackBerry vision is to realize the enterprise Internet of things, from serving ordinary users to enterprise users. BlackBerry hope to help customers achieve the safest, most perfect and most perfect connection state, so that people, devices, applications and systems can create a very safe enterprise Internet of things."
 
Seize the opportunity of the Internet of Things
 
Obviously, BlackBerry are optimistic about the innovation opportunities of IoT security. To this end, BlackBerry has also reoriented its business strategy. To sum up, the current business line of BlackBerry can be divided into four parts: the first license (license), such as mobile phone license to TCL, the second core business is enterprise software and services, the third is network security services, the fourth is automotive innovation and asset tracking, the world has 60 million orders of magnitude of cars using BlackBerry QNX operating system.
 
It is not a whim to be optimistic about the Internet. The operation of an enterprise is like a ship sailing in the vast ocean of the market. It needs nautical charts to indicate the waterway and hidden reefs. It also needs to know its location at any time through the positioning system. It also needs to formulate a clear navigation route map and destination. In the market, the data on sales scale and price trend is like a nautical chart, the company's own inventory and sales level is like its own position in the voyage, and the market strategy and business planning are like the voyage roadmap. BlackBerry closely integrates its core business with its expectations of the future of the market, trying to sail in the sea of the market and set sail again.
 
Ding Hai revealed the BlackBerry's exploration of the future trend of the Internet of Things. In 2016, the number of smart phones reached 3.9 billion and the number of Internet of Things devices reached 6.4 billion. According to authoritative estimates, by 2020, the number of smart phones will reach 6.1 billion and the number of Internet of Things devices will reach 20.8 billion. On average, 10 million new devices are connected to the Internet of Things every day. This change has caused many enterprises to encounter many new threats in the digital transformation. The number of hacker attacks has soared, with global cyber attacks losing $400 billion a year. However, many CEOs of companies with revenues of more than $0.5 billion said they were not prepared to deal with cyber attacks, and 82% of boards were very worried about cyber security. It is precisely because there are more and more Internet of Things devices that there are more and more security issues.
 
The Internet of Things is changing the way we live. McKinsey estimates that by 2025, the Internet of Things will create more than $4 trillion in value. "Seventy percent of this value will come from the B2B industries in healthcare, logistics, transportation, energy and security, which we refer to as the Enterprise Internet of Things-a strategic focus for us, and through the BlackBerry of Secure security system management solutions, we will be able to have a range of solutions and services for the Internet of Things," he said."
 
Building a channel ecology to enter the market secret weapon
 
It should be said that in order to better market services and solutions, BlackBerry not only develop their own enterprise applications, but also jointly develop applications with partners and customers. Finally, we hope that these applications can seamlessly connect with customers' existing applications, and actively build a strong ecosystem is its secret weapon. According to reports, today, BlackBerry added 1,000 distributors. For target customers, BlackBerry also support multiple operating systems and multiple product categories to meet personalized needs such as mobile security and terminal security.
 
Of course, the scalability of its solution products is its greatest success in building an ecological chain. BlackBerry Secure connects people, devices, processes, and systems, making it the most secure and comprehensive system platform. BlackBerry Secure licensing provides smartphone, IoT and other product manufacturers with deeply embedded security solutions that include BlackBerry proprietary software and applications. The use of BlackBerry Secure software platform components can give the device first-class security performance, so as to effectively protect the privacy of end users, and help enterprises to prevent attackers from exploiting device vulnerabilities to carry out damage.
 
Today, BlackBerry has made key breakthroughs in two major markets. One is called the regulated industry, including financial business, government, and medical care, and the other is the non-regulated industry, including wholesale and retail, aviation and defense, transportation, and manufacturing. Ding Hai said, "48% of front-line users have turned to BlackBerry Work products. In fiscal year 2017, YTD revenue reached 39% from customers in non-regulated industries. The key reason for these achievements is that the company itself has increased its sales staff by 75%.